The doctors at the company provide eye examinations that are comprehensive. The program makes it easy for everyone to afford the products because it provides customers with a twelve months of no interest purchase. The differentiation strategy also comes with the benefit of a see-now-pay-later program. If a customer is not pleased with the purchased glasses, they can return them in exchange for desired ones within ninety days. Whereas many other eyewear companies offer the same, LansCrafters does it at a record short period (Wilson 144-145). At LensCrafters, a lab situated at the premises is used to offer customers a one-hour period to pick a desired frame and lenses and have the ready spectacles. Differentiation Strategyĭifferentiation strategy is whereby a company offers a product or service with unique features in the market. The three key characteristics of LensCrafters at this level are differentiation strategy, Customer Relationship Management (CRM) and Knowledge Management system (KM). The company has also diversified its products and services making it possible to make purchases at the same retail outlet. This drives a purchasing decision, especially those who do not have the time to shop around. This gives their customers the impression that the company understands that they operate in tight schedules. For many years now, the company has managed to offer customers the desired eyewear within about one hour. LensCrafters’ survival strategies involve meeting their clients’ requirements quickly and consistently. The design includes a memory metal material fitted on the spectacles to force the frame into its design shape whenever it encounters pressure of any kind. For instance, the Ray-Ban design is a special modification to suit customers that live an active and vigorous lifestyle. The company’s Customer Benefit Design also includes service encounter designs that are fashioned to cater for the customers with special lifestyles. The eyewear design at LensCrafters offers has unique features such as the Virtual Mirror that enables one to take digital images. This saves customers of the trouble involved in going through a variety of lenses and frames in search of the one that is fitting and desired. LensCrafters offers a digital measurement system that ensures that their customers get glasses that are specifically crafted for them. For that reason, LensCrafters providesa wide variety of frames that complement a person’s style, while at the same time fitting their lifestyle (Diamond 6). The kind of eyeglasses one wears say a lot about them. The repair and replacement are only offered in the event of an accidental damageor the normal wear and tear. They have a one-year Eyewear Protection Plan that offers repair and replacement of all eyewear purchased within one year. LensCrafters delivers quality service through a couple of strategies. The three key characteristics of LensCrafters at this level are service delivery, system design and service encounter design. The company offers the most luxurious and fashionable eyewear. LensCrafters Customer Benefit Design is configured to provide convenience in the access of eye examination, a wide range of frames and lenses from which to choose from in accordance with a customer’s design preference at a competitive price, as well as a guarantee of ninety days that is unconditional.
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