Our first meeting with Great American Cookies was in September, and they challenged us to complete the project in 10 weeks. We all agreed that the holidays were the best time to launch, and that we must move forward quickly to seize this opportunity. If they could launch in time to meet this demand, their direct-to-consumer delivery service could begin with a big boost in sales. The holiday season was fast approaching, and they anticipated that gift-giving and celebrations would increase demand for cookie delivery. They also needed a go-to-market strategy to drive traffic to the new e-commerce site in time for the holidays. So they came to 3 Owl to develop an integrated e-commerce and inventory management platform, and to integrate it with their production facility’s processes. And they didn’t have an inventory management system suited to the dynamic production of cookies ordered, baked, and shipped out on the same day. They had no system in place to accept and fulfill direct consumer orders. However, their existing sales, shipping, and inventory systems were all geared toward large-scale delivery of ingredients to franchise owners. (The facility had previously produced only raw cookie dough, which was then shipped to retail stores for baking.) They had the production facilities and were building out a section for on-premise baking. They had a wide variety of popular recipes for cookies and other sweet bakery items. Headquartered in Atlanta, Great American Cookies had the brand recognition that came with its nearly 300 U.S. And the nation’s largest retail cookie chain was well positioned to dominate the market. Some smaller cookie companies had already entered this space, but industry analysts were predicting substantial growth in cookie delivery sales. With more than 370 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home.Great American Cookies saw an emerging opportunity to deliver their decadent delights directly to consumers in search of sweet treats. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies™, we promise to treat you to bites of bliss that prove how sweet life can be. For more information on FAT Brands, please visit About Great American Cookiesįounded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. The Company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. Tasty.) BrandsįAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, casual dining, and polished casual dining concepts around the world. “We not only get to surprise and delight our fans with a delicious reward for National Cookie Day, but also, we get to join in on the memory making with our special, holiday themed treats that are perfect for gatherings with friends and family.”įor more information on Great American Cookies, visit About FAT (Fresh. “December is an extra sweet time of year for Great American Cookies,” said Katie Thoms, Senior Director of Marketing for Great American Cookies. At co-branded Marble Slab Creamery locations, guests can mix it up with Red Velvet Stuffed Ice Cream and Shakes. The chain has stacked up a festive line-up of cookies to satisfy all holiday cravings, including Mint Cookies & Cream Cookie s, Red & Green M&M ® Cookie s, Red Velvet Stuffed Cookies with O REO ®, and Gingerbread Cookies. The cookie celebration does not stop on National Cookie Day. Loyalty members who make a purchase on the holiday will receive something sweet in return for their next visit with rewards such as one free Regular Cookie, buy one, get one free Regular Cookie and more, valid through Dec. 29, 2022 (GLOBE NEWSWIRE) - Great American Cookies, known for their famous chocolate chip cookie recipe dating back to 1977, is surprising fans with a treat on National Cookie Day, Dec. Cookie Franchise Rewards Loyalty Members with Surprise Treat and Bakes Up New Holiday Offerings
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |